Mike Rinella’s
Social Media Management
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YouTube
Managed the upload, thumbnail creation, video description writing, and scheduling of YouTube content for Stinger Off-Road. Check out the Stinger Off-Road YouTube channel for all available videos!
Grew the YouTube subscriber count from 0 to 7,000 over 2 years on a channel that was primarily single-use install videos.
Organic Social Media
Managed the launch, growth, and daily posts of all social media channels for Stinger Off-Road. Sourced content, edited photos, wrote posts, and edited short-form videos for Facebook/Instagram feed, Facebook/Instagram Stories, Instagram Reels, TikTok, Pinterest, and more.
Grew the Stinger Off-Road Instagram from 0 to 13,000 followers in 2.5 years.
Gained over 30,000 followers organically across all social media in 2.5 years.
Launched a Facebook/Instagram Shop to improve consumer journey.
For more content examples, visit Stinger Off-Road on Facebook, Instagram, TikTok, and Pinterest.
Paid Social Media Advertising
Managed a multi-million dollar social media advertising program for Fortune 500 brand, Barnes & Noble. During that time, I led the strategy and execution of the launch for Harry Potter and the Cursed Child. Promoting sales of the screenplay across search engines, shopping, and social platforms. “Harry Potter and the Cursed Child, has broken Barnes & Noble's record for the most pre-ordered book” as reported by Entertainment Weekly, Rolling Stone, and The New York Times. Data from digital analytics firm SimilarWeb showed that BarnesandNoble.com received 74.1% of the search traffic for keywords containing “Harry Potter,” compared to web retailing giant Amazon’s 25.9%. Taking over the digital space and beating out competitors such as Amazon is a difficult task, but with our planning and efficient execution, my team and myself managed to do this, resulting in large amounts of profit and recognition in the media for my client.
Check out Barnes & Noble on Facebook, Instagram, and Pinterest.
Event Media
While at Cox Media Group, I worked many events to promote the local radio stations, including the #1 ranked 102.5 The Bone. I was routinely responsible for event photography and live social media content. This involved with organizing talent and fans for photo ops and meet & greets. Sharing photos and videos across all social media and owned websites.
TikTok
Often praised for “cracking” TikTok in the off-road industry, I started the Stinger Off-Road TikTok page and grew it to 6,000 followers in a little over a year. Garnishing over 1 Million organic views from videos I took while off-roading at events and in our own parking lot.
TikTok was a slow growth experiment to test new channels of reaching our target audience. Over time, we began to focus more on short-form video to entertain users and build our fan base organically.