Mike Rinella’s Portfolio
Influencer Program Management
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SPONSORSHIPS
To expedite the growth of an all-new lifestyle brand, I sought out established influencers in the off-road industry for full sponsorships. I utilized my knowledge of the industry to identify lifestyle names and develop professional relationships. Most sponsorships were even trades of free product for exposure. This allowed us to partner with dozens of industry personalities at a low cost for Stinger Off-Road. Micro- and Macro-influencers from 10,000 followers to 1 Million+ followers were uniquely partnered with to showcase real-life use, product demos, install videos, event appearances, and and word-of-mouth brand recognition.
Promo codes and unique tracking links were utilized to track sales from each relationship.
Notable partnerships included Street Trucks Magazine, Finnegan’s Garage, Off Road N Chill, Rockstar Garage, Car Audio Fabrication, Big Tire Garage, OVRLNDX, Two Guys Garage, TrailRecon, All Girls Garage, Mischief Maker, Rock Krawler, KC HiLites, Warn/Factor55, Milestar Tires, Fox Factory, JL Audio, DS18, Bustabeatgeorge, Quadratec, Tread Lightly!, OnX Maps, Michigan Jeep Girl, and many more.
AFFLIATE PROGRAM
To reach a broader audience and get as much positive exposure as possible on smaller off-road clubs, Facebook groups, and forums, I created an affiliate program for Stinger Off-Road. Micro-influencers and fans of Stinger Off-Road were invited to apply to a mass reach brand ambassador program that I ran as an affiliate partnership. With a low barrier to entry, users could earn points for supporting Stinger Off-Road. Activities such as sharing our posts, tagging Stinger Off-Road in their posts, commenting on YouTube, writing about products in forums, and leaving a review on the website earned them points. Those points could be redeemed for gift cards, swag, and free products. Any sales they generated, also earned them a sweet commission!
