Mike Rinella’s Resume
MY QUALIFICATIONS
I have over 8 years of marketing experience. Most recently, I was recruited to launch and run Stinger Off-Road. Stinger Off-Road is the first DTC brand under AAMP Global; a manufacturer of automotive 12 volt electronics under the brands of Stinger Electronics, PAC Integration, AudioControl, EchoMaster, and Phoenix Gold. I managed Stinger Off-Road to become a leader in Jeep and truck electronics. Creating an industry leading brand from the ground up that reached $8 million in annual revenue in 2 years. I collaborated with engineers and product managers to develop a line of DIY friendly vehicle specific upgrades and put them in front of customers in the off-road world. I created and managed all social channels including Facebook, Instagram, TikTok, YouTube, and Pinterest. As the face of Stinger Off-Road, I was an integral part of building an events team and attending Jeep, truck, and overlanding shows nationwide to promote the brand. As an extension of that, I developed and maintained all industry partnerships and influencer relationships to cement Stinger Off-Road in the off-road industry. Collaborating with major brands and planning user generated content with lifestyle influencers. I also initiated and ran new projects including a merch store, affiliate partner program, drop-shipping outside distributors, blog writing, and sponsorships. Touching all channels, I also structured our paid search campaigns, wrote website descriptions, designed ad creatives, planned promotions, and assisted with email marketing initiatives. Stinger Off-Road was my baby and in the 2.5 years since we launched the brand, we have won SEMA New Product 1st Place awards and Global Media awards in both of our years at SEMA. However, due to changes in management and future business plans, I have decided to seek a new opportunity to advance my career.
Prior to my time running Stinger Off-Road, I worked at marketing agencies and did radio/event promotions for 6 years. I was a restaurant manager for several years before that and transitioned into marketing to utilize my degree. I spent a majority of the past 8 years working in the digital marketing agency world. Managing client relationships, advertising strategy, platform implementation, and analytics for local and and national companies. With budgets ranging from a few thousand per month to over $1 million per month; mostly in ecommerce. Recognizable brands include Barnes & Noble, Experian, Fantastic Sams, Intrepid Boats and several universities and automotive dealerships. I have specialized in paid search and social advertising, but have experience in email, SEO, display, remarketing, audio streaming, YouTube, radio, reputation management, and almost any other digital advertising channel available. My time in radio, I assisted in concert, festival, and small event management and promotions.
Last updated March 2023