Reaching users beyond your own network is one of my favorite ways to tackle new business. Spider webbing a brand through relevant content creators will pay for itself in record time. The credibility of user generated content is unmatched. Consumers want to hear it from a professional that does not work for the company selling the product. I thrive in networking with content creators to build relationships that generates honest and individualized pieces of material. Developing mutually beneficial partnerships that don’t force an opinion. I give creative freedom to most influencers I collaborate with. I want the organic content to be just that, organic and on brand for the content creator. A new perspective that shined a light on Stinger Off-Road. And led to be our #1 form of content development and a top revenue driver.