Stinger Off-Road
The Launch of an off-road eCommerce brand.
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Stinger Off-Road is the first Direct To Consumer brand under the AAMP Global umbrella of manufacturers; including Stinger Electronics, PAC Integration, AudioControl, EchoMaster, and Phoenix Gold.
I was recruited by AAMP Global to help with the launch of a Jeep & truck DTC brand that curated vehicle-specific kits from their own line of manufacturers. I collaborated with product development to identify opportunities for DIY friendly products and bundles.
My responsibilities with Stinger Off-Road quickly grew to include:
Launch and daily management of all social media platforms: Facebook, Instagram, TikTok, YouTube, Pinterest, and more.
Development of a brand ambassador and sponsorship program to collaborate with influencers of all levels
Planning and execution of 12+ consumer events per year. Includes Smoky Mountain Jeep Invasion, Overland Expo, Jeep Beach, Trail Hero, Easter Jeep Safari, and more
Networking and managing partnership within the automotive and off-road industry companies for cross-promotion brand activations
Managing relationships with distributors and the launch of drop-ship partners on our eCommerce sites
Structuring paid search campaigns to optimize performance of focus products
Writing blogs and website content to boost SEO rankings
Organizing user generated content and the publication of all collaboration projects online and at events
Gathering consumer feedback to guide product development and product design and improvements
Design, manufacturing, and launch of branded merch store that included shirts, hats, koozies, stickers, keychains, and more
Fleet design and build for new company-owned and company-used demo vehicles
WHAT WE ACHIEVED IN THAT 2.5 YEARS
$8 Million+
in annual revenue
30K+ Followers
across all social media platforms
First Place
SEMA New Product Awards both years
