Mike Rinella’s Portfolio
Paid Search Advertising
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My marketing career began with paid search advertising in 2015. I have been restructuring and managing paid search campaigns full-time or via freelance projects ever since. Managing budgets from a few thousand dollars a month to budgets over $1 Million per month. Diving into search terms and A/B testing ad copy is oddly satisfying in a way I never expected while getting my marketing degree. I take pride in my ability to funnel budget into top-performing keywords through my process of match-type level campaigns and extensive search term research. Let me show you how I can increase your PPC ROI within 30 days.
Managed a multi-million dollar annual paid search program for Fortune 500 brand, Barnes & Noble. During that time, I led the strategy and execution of the launch for Harry Potter and the Cursed Child. Data from digital analytics firm SimilarWeb showed that BarnesandNoble.com received 74.1% of the search traffic for keywords containing “Harry Potter,” compared to web retailing giant Amazon’s 25.9%. Breaking Barnes & Noble’s record for most pre-ordered book as reported and written by Entertainment Weekly, Rolling Stone, and The New York Times.
Managed the launch and growth of Google Ads for the Fortune 200 brand, Jabil. Jabil is the biggest brand you never heard of and is often referred to as the brand behind the brands; being one of the world’s largest contract manufacturers. With the introduction of Jabil Services, a new audience was needed outside of the long-time manufacturing and supplier partners. I built the strategy and managed execution to introduce Jabil to the masses. Paid Search became the top performing lead generation channel, cementing Services as an offering from Jabil.
