Mike Rinella’s Portfolio
Paid Search Advertising
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My marketing career began with paid search advertising in 2015. I have been restructuring and managing paid search campaigns full-time or via freelance projects ever since. Managing budgets from a few thousand dollars a month to budgets over $1 Million per month. Diving into search terms and A/B testing ad copy is oddly satisfying in a way I never expected while getting my marketing degree. I take pride in my ability to funnel budget into top-performing keywords through my process of match-type level campaigns and extensive search term research. Let me show you how I can increase your PPC ROI within 30 days.
Managed a multi-million dollar annual paid search program for Fortune 500 brand, Barnes & Noble. During that time, I led the strategy and execution of the launch for Harry Potter and the Cursed Child. Data from digital analytics firm SimilarWeb showed that BarnesandNoble.com received 74.1% of the search traffic for keywords containing “Harry Potter,” compared to web retailing giant Amazon’s 25.9%. Breaking Barnes & Noble’s record for most pre-ordered book as reported and written by Entertainment Weekly, Rolling Stone, and The New York Times.