Off-Road Event Activations

Initially, I helped activate an event schedule to gain exposure for Stinger Off-Road in our inaugural year. We quickly realized that consumer events was immediately going to be a new stream of revenue.

Planning and executing 12+ events per year was strategically done to maximize national exposure while remaining profitable after all event expenses. Achieving $10,000 to $100,000 in sales at each event we attended depending on event size.

I often coordinated partner and influencer vehicles to be on display at various events. This added credibility to our product while reducing overall shipping costs for demo vehicles was a big help. I also utilized event for cross-promotion opportunities and content creation in new environments.

Events I helped plan and execute a booth for include:

• Great Smoky Mountain Jeep Invasion

• Jeep Beach

• Easter Jeep Safari

• Overland Expo West

• Panama Jeep Jam

• Heritage Jeep Festival

• New Jersey Jeep Invasion

• Trail Hero