What began as an idea, I turned into reality. Looking to make Stinger Off-Road a lifestyle brand, I took the initiative to create a merch line that fans could proudly represent. I took charge of product design, product sourcing, sales forecasting, budgeting, pricing, online sales, and promotion of the full Stinger Off-Road merch line. Products included 3 t-shirt designs, 2 tank top designs, hats, koozies, stickers, and keychains. Primarily used for live event and online promotions for a low-cost add-on. I utilized a mix of available merchandise and exclusive designs to create sponsorship packages for valued partners.